Brand Refresh
As Solace Power aimed to expand offerings across the telecom, automotive, aerospace and defense sectors, the brand needed to evolve alongside its growing enterprise client base. This refresh established a clear, consistent visual system that replaced clutter with focus, helping the company present itself with greater confidence during high-stakes sales conversations. By introducing a dotted wave motif to represent wireless power and a modern, disciplined colour palette, the updated brand supported Solace Power’s ability to win and grow relationships with key industry players.
Solace's brand evolution
Brand Strategy & Design: Roslyn Abbott. Copywriting: Dulanjalee Iluksooriya.
Website Redesign
As part of the overall brand refresh, Solace Power’s website was completely redesigned and developed in Webflow to fully reflect the updated visual identity. The new site incorporated the refreshed colour palette, typography, and design elements from the brand system, creating a cohesive and consistent look and feel across every page. This redesign brought the brand to life online, unifying all touchpoints and reinforcing Solace Power’s professional and modern presence.
Website Design & Development: Roslyn Abbott.
Sales Enablement
The refreshed brand was extended across sales decks, info sheets, video explainers, and trade show booth environments to create a cohesive and recognizable presence at every customer touchpoint. Improved visuals and use-case-driven storytelling helped clearly communicate complex solutions and address enterprise pain points. This consistent, polished approach has played a key role in supporting the sales team and contributing to multiple large enterprise wins to date.
Graphic Design & Illustration: Roslyn Abbott. Copywriting: Mark Spurrell.
Product Marketing
Social media campaigns were developed to promote Solace Power’s wireless power solutions across telecom, automotive, and aerospace and defence markets. Custom social graphics and industry-specific messaging focused on real-world applications and customer pain points, helping position the technology as both practical and enterprise-ready. This approach strengthened brand visibility and supported ongoing engagement with decision-makers across multiple industries.
Graphic Design & Product 3D Renders: Roslyn Abbott. Copywriting: Dulanjalee Iluksooriya.
Webinars
In an effort to drive more interest in key markets and generate leads, a dedicated set of marketing materials was created to support multiple webinars, this work included the layout and design of the slide deck, presentation graphics, and promotional social assets. The visuals and narrative were crafted to position Solace Power as a thought leader and subject-matter expert in wireless power technology, while clearly communicating real-world use cases in telecom and automotive markets. This cohesive approach successfully attracted strong interest from large enterprise companies.
Graphic Design & Web Development: Roslyn Abbott. Product Marketing: Mark Spurrell. Copywriting: Mark Spurrell & Dulanjalee Iluksooriya. Social Media & Event Coordination: Dulanjalee Iluksooriya.