FabStay Accommodations

Brand Identity

FabStay Accommodations is a group of short-term, furnished, premium rental homes in St. John's, Newfoundland, Canada, all listed on and booked through Airbnb exclusively. Emilie Bourque's company FabStay was acquired by Over Sea Real Estate Management in 2022 [read the press release], to which Emilie largely credited the success to her professional brand image in helping her stand out and build the reputation she needed for an acquisition.

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Logo & Branding

Emilie consulted with me to create a logo and brand identity for her new startup Airbnb based hosting business. She wanted a vibrant, eye catching and modern brand. We had some really fun brainstorming and creative sessions and created the ultimate brand name, logo and identity for her company. She grew her business quickly once establishing a professional image and positioned herself as a leader in the tourism industry.rand assets to purposely stand out against others in the tech industry, while having a more warm and friendly appeal for a B2C market.

Logo Design: Roslyn Abbott.

Brand Identity

Brand Identity & Design: Roslyn Abbott.

Social Graphics

Business Cards

Headshot Photography: Darrell Edwards.

Monthly Reports

Invoice & Receipt

Host Checklist